The trend began in 2013.

　　Let's start with the following:

　　For the first time in 2013, men's cosmetics consumed more than shaving products.

　　Mrporter.com, a men's high-end retailer, said there was a 300% increase in sales of men's cosmetics on the site in 2015, and that category was only introduced in 2013.

　　According to Mintel, a global market analyst, men's beauty products rose 3.4 percent to 30 million pounds (279 million yuan) in 2013, accounting for 5 percent of the total retail sales of the beauty cosmetics market.

　　We also have spent a great article to talk about this problem, in short, in some people even when not lotions and creams, already has a lot of men began to quietly pay attention to their own image.

　　Love beauty is necessary, it is part of self-respect. It is only in the past that the treatment of men's beauty is always a part of social discrimination, and it seems that a man should pay attention to his appearance as "sissy". This concept has been slowly desalt, in fact, more men than women like to search on the net to buy cosmetics, which is why the recent high-end electric business men frequently beauty products, don't see this in the past.

　　But at present, men's beauty products are still relatively limited, the first one is hair care products, the second is the traditional shaving products. In the middle, women played a key role, they will tend to be bought as a gift for men, it is a good idea to dispense with the trouble that men do their homework, and go to the shop to buy.

　　In this market, Tom Ford's product line is exceptionally good, but it's not just perfume. Oil-free moisturizer is the fifth best seller. This and Tom Ford, whether his clothes (he cry for bond designed a series of handsome to suit), or is he made the film (which is not the men in the "a single man" delicate to the leather shoes with), and those after carefully prepared for his leading role of advertising, let a person feel: do such a delicate, exquisite man quite good, even if he is 54 years old, can be a little on the hairline.

　　Of course, it's probably because Tom Ford is "over 50" that it's easy for consumers to get the illusion that they can be so handsome at 54. In addition, Beckham, David gandy, and Joey Essex are men's imitations, and men's cosmetics are right for them.

　　The men's beauty salon is also a good business. We have written some high-end men's barbershop, they not only just give you cut size, can also do modelling, shaving, hair care, skin care, massage, hair removal, etc., because for a man to open, which can provide a more comfortable and relaxing environment.

　　But the trend has been repeated many times and needs, but it still needs to be given time to market.